Marketing Action plan for Sellers:
Weeks 1 – 4
• Listing input to West Penn Multi-list computer system
• Listing immediately e-mailed to seller
• Listing will be e-mailed to qualified buyers
• Showing register placed in the home
• Lock box installed
• FOR SALE sign ordered
• Your listing will be introduced to the office sales staff at weekly meeting
• American Home Shield Warranty ordered if applicable
• Preferred Home Inspection ordered if applicable
• Property on www.prudentialpreferred.com and participating IDX brokers
• Virtual tour done of property
• Realtor tour scheduled
• Open house scheduled
• Open house ad submitted to local newspaper
• Invitations to open house mailed
• JUST LISTED postcards mailed
• Property brochure delivered to property for distribution to buyers
• Harmon Homes Magazine advertisement scheduled
• House of the Week ordered for Prudential Preferred home page
• Pittsburgh Business Times and/or Tribune Revenue ad scheduled
• Phone call weekly to Sellers
• Follow-up on showings
• Update seller on all sales or new listings in their market area
• A copy of all print advertisements will be mailed to you
• If the property is not under contract in 30 days I will meet with you to discuss an action plan
Weeks 5 – 8
• Open house scheduled
• Open house ads placed
• Invitations to open house mailed
• Harmon Homes ad scheduled
• Phone call weekly to Sellers
• Follow-up on showings
• Update seller on all sales or new listings in their market area
• A copy of all print advertisements will be mailed to you
• At 60 days if the property is not sold review market conditions with seller
Home Selling Articles and Advice
If you are thinking of selling your home, here are some articles to answer questions you will have about the details of selling your home. Please feel free to contact me anytime if you have more questions that were not answered in this section.
Getting Your House Ready to Sell
Introduction: Emotion vs. Reason
De-Personalizing the House
Removing Clutter
Fixing Up the House Interior
Fixing up Outside the House
High Sales Price? Beware!
Which Realtor Do You Choose?
What Happens Behind the Scenes
Dropping Your Price...Too Late?
Types of Listing Contracts
Open Listings
One-Time Show
Exclusive Agency Listings
Exclusive Right to Sell
Details of a Listing Contract
Lockbox - Yes or No?
Real Estate Commission
Multiple Listing Service
Agency Duties of a Listing Agent
Resolution of Disputes
Listing Commissions and Related Issues
Is the Commission Negotiable?
How and When the Commission is Earned
"Hot" Market Under-Pricing Strategy
The Listing Agent & Marketing Your Home
Preliminary Marketing
Flyers and the Brochure Box
The Listing Agent - Marketing Your House to Other Agents
Office Preview
Broker Previews and Culinary Delights
Office Flyers
Marketing Sessions
The Listing Agent - Marketing Your House to Homebuyers
Real Estate Company Advertising
Individual Agent Advertising
Neighborhood Announcements
Open Houses
Showing Your House to Home Buyers
Why You Should Not Be Home
Lighting, Fragrances, Pet Control and More
Keeping the House Tidy and Neat
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